Interesting project but very different then mc-Things.
Our platform is based on a publish/subscribe platform with gateways that operate as a star of stars. Every sensor can be very low-power and the gateway can handle large amount of sensors. Our platform directly communicates MQTT to the cloud. There are some similarities like processor (nRF5* series) and the ability to program for filtering on the node.
Its great that people use kick-starter to innovate and I hope that they are very successful.
-John-